Mouchez-vous vert !

Il s'agit de boycotter Kleenex, qui ne veut pas utiliser de papier recyclé pour fabriquer ses mouchoirs. Je n’ai pas vérifié la véracité des dires de Greenpeace mais dans le doute je fais le boycott depuis des mois. Ça se passe très bien.

Bonne lecture aux anglicistes ! Les autres, profitez du dessin animé, très explicite. Il y a aussi un article, mais pas le même que celui ci-après.

Bonne nuit, restez au chaud
Atchoum

http://www.greenpeace.org/usa/news/wall-e-kleenex-iron-e

Dear Greenpeace Supporter,

In the distant future, the Earth is barren of all life forms; humans have survived only by leaving the wasted planet behind. This doomsday scenario is reality for Wall*E, the lovable, animated robot in this summer's blockbuster environmental movie from Disney/Pixar. If you've seen the movie Wall*E, you probably got the same thrill out of it as we did here at Greenpeace. Meanwhile, the movie's box office success is a clear indicator that its message resonates with Americans of all stripes.

That's why we were perplexed to see that Kimberly-Clark is featuring Wall*E on boxes of Kleenex. If you look on the bottom of these boxes, you'll see a little recycled symbol that says: "This box is made from 100% recycled paper." What you won't see on the bottom of that box is a message telling you that the tissues inside it are made from trees up to 180 years old that were cut from forests up to 10,000 years old. Nor will you read that Kimberly-Clark refuses to use any recycled material in Kleenex even though doing so would save huge areas of ancient forests.

A movie about conservation being used to sell a disposable paper product that contains absolutely no recycled content…? It's the height of irony.

So we decided to commission celebrated political cartoonist Mark Fiore to create an animated movie of our own. We call it Iron*E , because Wall*E + Kleenex = Iron*E. In the animation, Wall*E meets one of his precursors: a robot called Kleer*E who gobbles up forests and spits out boxes of Kleenex. Kleer*E helped create the world that Wall*E is left to clean up – a world where all the forests (and animals and people) are gone, a world where nothing is left but trash and empty boxes. Like Kleer*E, Kimberly-Clark is working to bring you that world, one box of Kleenex - and one forest - at a time.

We need to band together to get the truth out about Kimberly-Clark. Help save the world's ancient forests by viewing the Kleer*E video and then telling your friends and family about it. There's also an embed code with the video, so you can put it on your own website. The more people who are aware of Kimberly-Clark's destructive business practices and refuse to buy Kleenex and the company's other disposable products, the sooner it will change its ways.

Equally as important as watching and sharing the video, though, is that you join us in telling Kimberly-Clark to stop the Iron*E! Instead of putting money toward trying to present itself as green, the company needs to actually be green by improving its environmental practices. Specifically, Kimberly-Clark should stop clear-cutting ancient forests and start using recycled material in Kleenex and other consumer products.

If we stop Kimberly-Clark from destroying any more of the world's ancient forests, we will be able to avoid the dismal fate depicted in Wall*E. Untold future generations will surely thank us for giving them hope and a healthy planet to live on.

For the future,
Carroll Muffett
Greenpeace deputy campaigns director

3 Ways to Help

1. View the video


And when you're done, don't forget to Digg it. There's also an embed code if you'd like to put it on your own website.

2. Take Action


Tell Kimberly-Clark to stop the Iron*E.

3: Tell a Friend


Forward this message to your friends. Help spread the word. The more people who refuse to buy Kimberly-Clark products, the sooner they'll change their ways.


Greenpeace
702 H Street, NW, Suite 300
Washington, D.C. 20001
(800) 326-0959"

Mouchez-vous vert !