Et dans la poubelle, tu te sens fresh ?

(Avant Tonton)
(Après Tonton)

Je n'aime pas ces nouvelles pubs, suspendues au plafond des rames de métro. Elles sont apparues il y a quelques années. Un espace de plus conquis par la publicité, qui envahit notre espace vital. Des pubs dans le métro (et les gares SNCF), on en a déjà plein les murs : ça suffit, non ?
À chaque fois que je peux (OK, peut-être pas à chaque fois), je déchire ces pubs et les mets à leur place : la poubelle. Elles me font penser au passage de Fahrenheit 451 où Montag est assailli par la pub sonore, lui aussi dans le métro. Dès que je trouve l'extrait je le poste ici.


(...)
Retrouvé, ici, grâce à Tatie les Piles. Merci !

There were people in the suction train but he held the book in his hands and the silly thought came to him, if you read fast and read all, maybe some of the sand will stay in the sieve. But he read and the words fell through, and he thought, in a few hours, there will be Beatty, and here will be me handing this over, so no phrase must escape me, each line must be memorized. I will myself to do it.
He clenched the book in his fists.
Trumpets blared.
"Denham's Dentrifice."
Shut up, thought Montag. Consider the lilies of the field.
"Denham's Dentifrice."
They toil not-
"Denham's--"
Consider the lilies of the field, shut up, shut up.
"Dentifrice ! "
He tore the book open and flicked the pages and felt them as if he were blind, he picked at the shape of the individual letters, not blinking.
"Denham's. Spelled : D-E.N "
They toil not, neither do they . . .
A fierce whisper of hot sand through empty sieve.
"Denham's does it!"
Consider the lilies, the lilies, the lilies...
"Denham's dental detergent."
"Shut up, shut up, shut up!" It was a plea, a cry so terrible that Montag found himself on his feet, the shocked inhabitants of the loud car staring, moving back from this man with the insane, gorged face, the gibbering, dry mouth, the flapping book in his fist. The people who had been sitting a moment before, tapping their feet to the rhythm of Denham's Dentifrice, Denham's Dandy Dental Detergent, Denham's Dentifrice Dentifrice Dentifrice, one two, one two three, one two, one two three. The people whose mouths had been faintly twitching the words Dentifrice Dentifrice Dentifrice. The train radio vomited upon Montag, in retaliation, a great ton-load of music made of tin, copper, silver, chromium, and brass. The people wcre pounded into submission; they did not run, there was no place to run; the great air-train fell down its shaft in the earth.
"Lilies of the field." "Denham's."
"Lilies, I said!"
The people stared.
"Call the guard."
"The man's off--"
"Knoll View!"
The train hissed to its stop.
"Knoll View!" A cry.
"Denham's." A whisper.
Montag's mouth barely moved. "Lilies..."
The train door whistled open. Montag stood. The door gasped, started shut. Only then .did he leap past the other passengers, screaming in his mind, plunge through the slicing door only in time. He ran on the white tiles up through the tunnels, ignoring the escalators, because he wanted to feel his feet-move, arms swing, lungs clench, unclench, feel his throat go raw with air. A voice drifted after him, "Denham's Denham's Denham's," the train hissed like a snake. The train vanished in its hole.

Et dans la poubelle, tu te sens fresh ?